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Marketing
Strategy

Simply Clean, located in
Toronto and York Region, offers residential home cleaning services. We will
offer a wide range general cleaning services to residential clients. Simply
Clean will focus on interior cleaning services such as waste disposal, dusting,
washroom sanitation, window cleaning, etc. To provide more convenience to our
clients, these services will be available throughout the day for the whole week
and will be determined according to the client needs. Simply Clean will also offer
additional services if necessary to guarantee clients’ homes are presentable
during busier periods. Customers can be secured that the owner and other
employees will provide the utmost care to all properties.

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The market includes
residential homes, with increasing demand during holidays. There is a
significant real estate market in the Toronto area, in addition, apartment
communities and dormitories are increasing especially in colleges and
universities area.

Socialization
will be the main point of our marketing strategy. We believe that in order for
our cleaning business to succeed, we must reach out to people and provide them
with valid reasons to subscribe to our services. Our marketing brand will be a determined
one, where we will strive to convert every potential prospect into a client
within a certain period.

We will be channelling our marketing
strategy towards inbound marketing as it will allow us to connect with
potential clients and deal with them at all times. Aside from having our own
website, blog and newsletter programs, we will also be engaging our business to
different social media platforms, where the goal would be to change people’s
general view towards cleaning service businesses and keep them informed about the
advantages and benefits they could get with hiring a cleaning service company.

Sales
Tactics

Our team will be implementing a
number of different tactics once a customer shows a great interest to our
service and retain their interests and make sure that a contractual agreement
is reached. In order to do this, we will be offering our first time customers
with various complimentary services and discounts that will strengthen their
desire to contractually obligate us to clean their homes. The idea is to make
our clients feel that they are getting more than what they are paying for.

We are quite aware that the
internet is presently the biggest platform when it comes to promoting any
business this is why we will ensure that we explore all available options on
the internet to advertise our cleaning services.

The
internet is presently the major platform when it comes to promoting any
business, this is why we will ensure that we explore all available options to
advertise our cleaning services.

Here are they ways we intend to influence on the
internet:

Create an Official Website for Simply Clean
Company and use this platform to promote our cleaning services business
Be active on social media platforms such as;
Instagram, Facebook, Snapchat, YouTube, Twitter, etc
Engage in blogging and make use of the
platform to promote our cleaning services and also share its benefits
Engage on e-mail marketing

Boosting our brand awareness will also go a long way to establish our
company to the available market. 

Here are the ways we intend to build brand
identity:

Design a unique corporate logo
Enlist advertisements on both print and
electronic media platforms
Employees will be wearing our branded shirts during
working hours and also brand our service vehicle
Distribute our fliers and coupons in prospect areas
from time to time

 

 

Operational
Plan

A.   
Standard
Operating Procedures:

Our company will have written guidelines
that will define the general standard operating procedures. These guidelines
will be made available to all cleaning personnel and clients upon request and
shall include the following elements:

·        
Environmentally cleaning tools (e.g.,
cloths, mops heads and other equipment)

·        
Inspection and maintenance program of all
cleaning tools, supplies and equipment

·        
Environmentally cleaning products

·        
Cleaning procedures

·        
Identification and cleaning procedures for
areas that require disinfection or sanitizing and require special cleaning

·        
Chemical storage, handling, use and
disposal

·        
Waste reduction, handling and disposal

·        
Water conservation and use policy

·        
Service quality standards and quality
control

·        
Training requirements of staff

·        
Communication polices for staff and
clients

·        
Professionalism and code of conduct of
staff

·        
Cleaning Tools.

·        
Cleaning materials and related tools that
contact restroom and kitchen surfaces shall not be used to clean any other
areas

·        
Clean and sanitize cleaning cloths, mop heads,
vacuum floor attachments and related tools that had contact with washroom,
kitchen and high touch contact (including, but not limited to, doorknobs, light
switch plates, telephone handsets) surfaces prior to use in another residence.

B.    
Quality
Control Requirements

All services will be conducted with
quality control assessments at least quarterly to evaluate the effectiveness of
the cleaning service, which includes feedback and continuous improvement of
standard operating procedures. The assessments will be conducted at a frequency
and method appropriate for the type of cleaning conducted. The staff will
provide appropriate documentation on assessments of cleaning efficacy.

C.   
Training
Requirements

Upon hiring, all cleaning staffs are
required to undergo initial training before personnel is assigned to clean
independently.

All owners, managers, and staff shall have
a continuing training and education on an annual basis to maintain knowledge of
the standard operating procedures, such as the correct procedures for safety,
tools, techniques, and procedures.

D.   
Communication
Requirements

Simply Clean Company will formally adopt a
written commitment to the environmental and social responsible practices that
includes goals and an action plan related to the criteria of this standard,
with continual improvement, that is updated annually. This plan shall be
available to all employees.

We will also ensure that a system is in
place for cleaning service employees to provide comments and suggestions about
workplace issues and suggestions for improvements in the provision of services.

E.    
Management
Information Systems

In the performance of management tasks, we
will rely on professionals to support the delivery of superior services to the
marketplace.  Included among them are an
accountant to manage payroll, bookkeeping, taxes and reporting; as well as the
small business consultant for technical assistance in evaluating and making key
management decisions.

Daily activities are managed by the
accountant using financial performance reports are routinely provided to us by
the accountant for review in support of management decisions.

Our goal is to be highly motivated and
knowledgeable in the cleaning industry and strive for the potential success in
this business.  Additionally, we will be
attending classes and seminars to remain ‘on top’ of changes within the
cleaning industry, routinely reviewing videos and reading materials to improve
our service skills, abilities and work ethic.

F.    
Legal

The physical business location of Simply
Clean Company in Toronto will be zoned in a commercial business. Our company
will strive to consistently meet all environmental rules and regulations set
forth by the government. We will also purchase an insurance package that will
include fire, liability, automobile, and workers’ compensation coverage. As the
firm becomes profitable, the options of business interruption, key man
insurance, and employee benefit coverages will be researched. 

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